FOR IMMEDIATE RELEASE

Contacts

Kelsey Daer, coordinator for advancement events/head cheer coach, 406.657.1171, kelsey.daer@rocky.edu
RMC Media Team, 406.657.1105, media@rocky.edu  

RMC Plans to Pack the Rock in Pink

BILLINGS, October 13, 2014 – October is Breast Cancer Awareness Month and Rocky Mountain College is supporting the cause to help raise donations for the American Cancer Society.

Wednesday, October 15, will be “ROCKYour Pink” day, where staff, faculty, and students are all encouraged to wear pink and make a donation to help support the American Cancer Society. Donations will be collected throughout the various departments on the RMC campus. 

During RMC’s Saturday, October 18, football game against the College of Idaho, RMC will continue its effort to raise breast cancer awareness with “Pack the Rock in Pink.” During RMC’s tailgate, the RMC Cheerleaders will be hosting a fundraising event, which will include temporary tattoos and other family-friendly activities to raise money for cancer research. 

According to the American Cancer Society, approximately 1 in 8 women in the U.S. will develop invasive breast cancer during their lifetime. It is estimated that about 40,000 women will die in 2014 due to breast cancer. 

“I have heard many survival stories about women that saw pink at a sporting event or around town that reminded them to go in for their exams,” said RMC Events Coordinator Kelsey Daer. “Early detection is so important and can be the difference between life and death. If this game reminds one woman to schedule her exam, or whether we raise $100 or $1,000, we have accomplished our goal. We want to invite everyone to come help turn the Bowl pink.”

The RMC parking lot will be open starting at 9:00 a.m. on Saturday, October 18, with the tailgate events running until the 1:00 p.m. kickoff of the football game. 

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